Ok, you've got your site built, you have traffic coming to it, a
good product at a reasonable price.... hmmm... what else do you
need?

What else could increase your conversion rate?

Audio!

All right I know what you're thinking... "Why should I go to all
of the trouble of adding audio to my web site?"

Because it can increase your sales by up to 35%!! That's why.

Audio is not new to the Internet. Several marketers have been using it for years and have successfully proven that audio does increase sales. I have read that audio can increase your sales by as much as 300% and some report up to 426% increase in sales.

The reason why most of us havent utilized this advantage is because of the cost and complexity involved with creating the software. However, as with all new technologies, the price has dropped to the place where you and I can easily afford this tool.

This was news to me. It might be news to you too:

MP3 is NOT free to use if you're an online publisher. BUT - let me be clear - there are some opt-outs. It appears you don't have to pay any license fees if:

It's for personal use or non commercial reasons (not generating income). OR - if your company revenue is below $100,000 a year.

Now, these rules might change of course. Make sure to check these yourself and ensure you're up to date by visiting mp3licensing.com for full details.

NUMBER 1 : INTERNET USERS REMEMBER WHAT THEY HEAR

Did you know that Internet users remember only 20% of what they read while remembering an amazing 70% of what they hear? Audio on your website will help your message stay with fresh your visitors for longer.

NUMBER 2 : AUDIO INCREASES SUBSCRIPTION RATES

Using audio to convey a personal message to entice visitors to subscribe to your newsletter will result in up to 400% more subscribers than using traditional subscription marketing methods.

The audio books era is already here. I keep hearing phrases like: Audio book rental, free audio books, audio book club, audio books on CD, online audio book rental services etc.

Here are the next five frequently asked questions about audio books (and the answers of course):

6. What kinds of audio books do you recommend to listen to?

The modern technology gives us the opportunity to open the existing concept of a book. Nowadays, in addition to reading a book in the old fashioned way, one can listen to audio book in one of at least 3 methods: An audio book on a cassette, an audio book on a CD or an audio book in the format of a MP3 or other audio file. In this article we will examine the different parameters that one should consider when buying a new book:

A graduate student in Belfast wrote to me about a project he was doing. It is an inter-active instructional CD on the Tin Whistle.

Obviously here is another application where you would record direct to wav. and forget about the midi. format.

He wanted an authentic sound and midi. would never provide this. You might get close, if you used the right sound card or plug-ins and I will go into this in more detail in later writings about midi.

If you can play an instrument or sing, you will want to record directly to wav.

Many webmasters like the idea of adding background music to their web sites but most shy away from doing it worrying about slow loading pages and large file sizes. There are many different ways to add background music to your site and some of them don't require large files to achieve professional results. Let's examine all the different ways to add background music to your site and rate them to find the best solution for you.

1) MIDI Files

My friends and colleagues consider me as the audio books expert. They tell their friends that they know an audio books expert and the outcome is that I keep getting dozens of audio books questions and inquiries each day. I have decided to gather the most frequently asked questions for everyones benefit.

Here are the top five frequently asked questions about audio books (and the answers of course):

1. Are there free audio books? How do I get them?

In the last two decades a new concept has arisen - The concept of listening to a book instead of reading it. The audio book technology is still developing but audio books are getting more and more popular. However, the old fashioned book is still the much more common than any other method. In this article we will elaborate on the differences between these two book methods: