Tag Heuer is a brand we are common with from sports events such as World Sky and Formula 1. Precision and reliability are the qualities Tag Heuer strives for the most. Their watches measure the time to such high precision as 1/100 of a second.

The company was started by Edouard Heuer in a watchmaking workshop in St-Imier. This Swiss brand soon became a synonym for innovation and passion for sports. Since their start the company attained and maintained high standards for quality and precision.

Email is an important marketing tool. Regardless of whether you are sending out a single email or a newsletter or broadcast to stay in contact with potential or existing customers, it will be a waste of time if the recipients do not open your email. Follow these tips to make your email communications user friendly and compel recipients to read them.

Here are two suggestions to get people to open your email.

Stand Alone Advertising
So what are Solo Ezine Ads? Simply stated, these are advertisements published in ezines or newsletters where no other ad competes against your marketing message. Also know as Stand Alone Ads. This ad is then sent to subscribers of ezines who have already agreed to recieve these ezines and any accompaning ads.

If you publish an email newsletter, do you convert the issues to HTML and archive them on your website? If you haven't been doing so, you should start now, today.
"But the free mailing service I use already archives them." you say.

That's great! That means the search engines will find that many more links to your site online. But it is worth the effort to put them on your website also. You can do it simply and quickly.

First, here are three good reasons why you should take the time out of your busy schedule:

Before delving into the money matters of ezines, I would like to first discuss what ezines are. This is for the benefit of those people who do not have a full understanding of what ezines are.

Maybe it shouldnt come as a big surprise, but most people on the internet and some self-possessed ezine distributors do not know what the word EZINE really means.

So what's the distinction between permission based (opt-in) Email and Spam? Opt-in Email means that recipients have signed up to receive information via Email from the sender. Of course, the recipient can also unsubscribe (or opt-out) at any period of time and all messages are plainly defined as coming from a specific and approved vendor or source.

Below you'll discover some excellent advice for putting together your next Email/ Newsletter campaign.

Tip #1: Avoid spam

Copyright 2006 Alicia M Forest and ClientAbundance.com

If you want an easy and effective way to keep in touch with your target market, consider offering an online newsletter (ezine). Here are three main reasons to implement this as part of your business building strategies.

1. To continuously build your email list.

The other day I happened upon a site where I was invited to subscribe to the webmaster's ezine. All good and well and of course good marketing to have a subscribe page and way of capturing visitors emails on your site. But the webmaster purported to say that the newsletter had a value of $399 but I would be one of the lucky ones and get it for free.

1. Swap ads.

Start your ad off with a winning headline that will catch your reader's attention.

Then follow up your headline with ad copy that interests and leads your reader to want to join you.

Stress the benefits your reader will get from her subscription to your ezine.

Lastly, end your ad with a call to action that directs your reader to join your ezine. For example, by sending an email to your autoresponder or visiting your subscription page.

2. Swap a recommendation within your ezine.

Copyright 2006 New World Opportunities Inc.

Ezine advertising compared to many conventional offline/online forms is still one of the most inexpensive costs per word methods of reaching your desired audience. But is it as easy as it may meet the eye?

To the uninitiated, there are a lot of key trigger points to understand if one wants success with their campaigns as opposed to flushing money down the toilet. I have learned many of these the hard way while quite a few lessons were also spared me courtesy of some good hearted mentors and peers.