Podcasts are a remarkable invention that allows you to directly receive audio broadcasts from anywhere in the world!

With a user base of well over 20 million listeners, Podcasting may very well continue to gain popularity as video podcasting latches on. Video podcasting is like being on television, only your podcast is available through the Internet, at any convenient time to just about everyone who goes online. Just as audio podcasts cover a vast assortment of topics, video podcasting presents many possibilities to its user, for both sender and receiver of the message.

Podcasts are literally ways the ordinary average person can have their own broadcast media. What makes Podcasts different from other types of audio content is the users must use RSS protocol. However, it also allows you to produce and create your own self-published radio-type shows.

The overwhelming popularity of portable MP3 players has brought with it all new innovations in using this new technology. The most popular application that has come out recently are podcasts.

Podcasting is the wave of the future and a current craze on the internet. And really, they're nothing more than mp3 files that people, known as podcasters, record and make available for download on their own terms. The biggest misconception is from the term pod. The fact is you only need a computer to download the files and from there you can listen through your speakers or headphones. An iPod is not necessary, as mentioned, your computer or other mp3 player will do just fine.

Podcasts are enjoying a growing popularity all over the world. Its unique delivery system (podcast files in MP3 format being downloaded into computers automatically upon subscription) and the fact that you can bring it and listen to it anywhere through portable music players is contributing to its continually increasing subscriber base. Of course, the fact that it is all free is a big attraction for anyone, and add to that the relatively easy way of availing this great new application.

It has been said that in October of 2004 a Google search returned less than 6,000 results for the term "podcasting". Today, a similar search yields more than 857,000 results. Like the blogging phenomenon, podcasting has come out of nowhere and attracted an enthusiastic following.

Imagine this: youre in your room facing your computer. Over the microphone you say, Good day, listeners. Todays podcast is on And as you continue to say your piece, the recording continues. This record is what people in your neighborhood, in your city, across the country, and even in other parts of the globe can hear as they tune in from their computers or digital audio players.

You've built your PodCast/Blog property (website).

Fantastic!

The next honest question to ask yourself is...

Once you get your audience's attention, how can you keep them coming back?

Make your PodCast/Blog creative, informative and dynamic!

Articles and other timely and "on-point" content published on your site should be relevant, interesting, and well written, well spoken and easy to understand.

Unique content will also give your site a greater chance of reaching your intended targeted audience through higher search engine placement.

So many podcasters. And more popping up each day. How can I be heard?

It's so easy to podcast nowadays that many of the podcasts are just plain junk. But if you want to stand out from the crowd, you must plan your podcast so that you will generate a crowd of rabid subscribers.

How can you start?

First - BRAINSTORM!