This guide to SEOing your PR efforts can help you get high-ranking search results for your press releases, marketing white papers and ezine newsletter content. Whether you are managing PR efforts for several online companies or just one website, youve probably wondered how you can increase your sites (more importantly, your work) overall impact in the Web community.

A musician spends years honing his craft. He writes world-class
songs and performs them in a manner that moves his listeners to
tears. He records a demo tape and sends it to record labels. He
gets a contract and becomes rich, famous and adored.

The lesson: demo tapes are the secret of becoming a famous
musician.

Wait, you say, the demo tape was just a tool, just his way of
conveying his talent. It's his ability as a musician that got
him the contract and made him famous.

Would you like to expand the volume of your business? You can let thousands know about your service, your store, or your new product without spending a penny. Whether you want to make more sales or get an offer on television, you can broaden the scope of your clients by free
publicity.

You dont have to climb a flagpole or hire a dancing bear to get attention.
In fact, with just a telephone, flyers, and some follow up letters, you can be making much more money than you are now.

In an ideal world, your business would be overflowing with

newsworthy stories, and the media would be waiting with bated

breath for your next press release, ready to give you front page

coverage.

In the real world, however, its not always so easy to generate

real news. There are only so many hot new products or

breakthrough achievements with which a business can capture a

journalists attention.

So what do top publicists do to get news coverage for clients who

have no news to share?

With a dismal failure rate of more than 75 percent among restaurants, you must be sure you do everything you possibly can do to promote your restaurant through free publicity. Here are 16 tips that will boost your publicity efforts and help you finally get noticed--even if you don't have a big advertising budget.

Its safe to say that we live in interesting times. It seems we

hardly have a breather between wars, tragedies, scandals,

epidemics, circus trials and other events that capitalize the

medias attention. For the business seeking publicity, the "news

hole" for more traditional stories -- new product reviews,

business features, offbeat promotions -- keeps shrinking as the

"big story" mentality takes hold.

A press release is often your only chance to make a great first impression.

Newspapers, magazines and trade publications receive them by the truckload. That means sloppy, inaccurate, pointless releases are the first to hit the newsroom wastebasket. To make sure yours isn't one of them, avoid these 7 Deadly Sins:

1. Providing insufficient or wrong information on your press releases, particularly telephone numbers. Releases must be complete, accurate and specific. (Note: A news release is the same as a press release.)

If youre like most publicity seekers, you probably think one

project at a time. Youve got a new product coming out in April,

so you send out a release in March. Youve hired a new executive,

youll put out a release when shes on board, etc.

For hard-core publicity insiders, though, theres a rhythm to

generating coverage, based upon the natural ebb and flow of the

seasons. Such an approach can help you score publicity throughout

the year, and will help keep your eye on the ball from January

through December.

If you want to succeed, build a great team. A great team multiplies your prospects for success; it enables you to form relationships with powerful people who can make your dreams come true. A great network supports your strengths, fills in your weaknesses and allows you to d build on your teammates accomplishments. When you have a great team, people assume that you are great and will stand in line to get to know you, do business with you, and help you. They will also be delighted to pay your price.

Want to get radio interviews and coverage in print

publications to sell more books?

Master the art of writing magnetic media releases

that attract attention of editors and publishers.

A media release (which also goes by its former

name, the press release) is a one page, double spaced, single-sided document designed to transmit news about books, products, and people.