As the search engines continue to improve, your SEO needs to as well. A ranking tumble for your website can be devastating. You need to recover as soon as possible its not the easiest task in the world, but its not as hard as youd think. The most important thing to keep in mind is that you cannot panic. You have to keep working on your SEO projects and you need to remember that listings and rankings come and go spiratically at times but that search engines won't let you down if your site is useful.

Would it be possible for search engines to penalise websites displaying affiliate links? Would they want to? Should they?

I was looking through a links directory on one of my sites (Janric) to see how it had faired after the recent Google page rank changes and I noticed the page ranks varied from page to page.

Nearly all of the pages were created on the same day but some have loads of links, others not so many. All of them are linked to from the same directory page. I'd expected them all to be equal.

Every website listed in the search engines has a position, or ranking, and each one of these rankings can change very quickly, in some cases as often as weekly or even daily. One day your websites in a good position, then the next youre wondering what happened to it. Staying on top of this situation is a must for any SEO professional you need to become a search engine ninja. If thats what you want to do, then you need to keep these things in mind at all times:

1. Good SEO requires frequent updates and ranking checks.

The importance of domain and page naming is obvious, but you might not have realized the connection to SEO. We all know that unless our domain name is highly recognizable and memorable then we wont get many customers, but good domain names also matter when it comes to search engine rankings the more relevant your domain is to your keywords, the higher it will be ranked.

Over the last couple of weeks, I've received more e-mails in response to my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap," than any other article I've ever written. And that's saying a lot because, I've written close to forty articles.

Most of the e-mails are very supportive and appreciate of the fact that I'm going after Google and the other large search engines, by telling it like it is.

Now even though I appreciate your e-mails and support, I need to make one thing perfectly clear. For the record, I AM NOT GOING AFTER GOOGLE!

Why valid HTML code is crucial to your web site's search engine optimization efforts and subsequent high rankings:

Many webmasters and newcomers to web page design overlook a crucial aspect of web site promotion: the validity of the HTML code.

What is valid HTML code?

Most web pages are written in HTML, and as for every language, HTML has its own grammar, vocabulary and syntax, and each document written in HTML is supposed to follow these rules.

A Pay-Per-Inclusion search engine is a service in which
a search engine charges you a certain amount to spider
and include your website in its database. For this fee,
regular repeated spiderings are guaranteed, so you are
sure to be indexed.

However, rankings are not guaranteed. These pages have
no advantage over any page submitted for free. A few
years ago, pay-per-inclusion search engines such as Inktomi,
Altavista, Ask Jeeves and Yahoo were introduced.
However, they have failed badly and have lost traffic to
Google.

Why Google is Tops

The Internet may have started as the fervent brainchild of DARPA, the US defence agency - but it quickly evolved into a network of computers at the service of a community. Academics around the world used it to communicate, compare results, compute, interact and flame each other. The ethos of the community as content-creator, source of information, fount of emotional sustenance, peer group, and social substitute is well embedded in the very fabric of the Net.

The basic things your SEO software must do is:

Shows you what your competitors are doing on their sites to attain top rankings, and
Shows you in detail what your competitors are doing in regards to offsite optimization (read: incoming links) to attain top rankings

Armed with the knowledge of how your main competitors got their top rankings including all onsite and offiste factors it is then possible to duplicate, surpass and then outrank them. The question is about the race.
SEO is Home Business Start owners Olympics!

Copyright 2006 Richard Adams

Search engine optimization (SEO) is probably one of the most consuming, complicated areas of marketing your website, and also the one where the most inaccurate information exists.

Often advice literally years out of date is still treated as gospel with detrimental consequences.

But let's cut the crap for just a moment and show you 6 easy techniques you can apply today to start getting impressive results like the professionals do.