PR

A Guide to Optimizing Public Relations Content

Peter Prestipino — Thu, 31 Jan 2008 20:27:37 -0700

This guide to SEOing your PR efforts can help you get high-ranking search results for your press releases, marketing white papers and ezine newsletter content. Whether you are managing PR efforts for several online companies or just one website, youve probably wondered how you can increase your sites (more importantly, your work) overall impact in the Web community.

Smashing the Myth of the Press Release

Bill Stoller — Thu, 31 Jan 2008 20:27:37 -0700

A musician spends years honing his craft. He writes world-class
songs and performs them in a manner that moves his listeners to
tears. He records a demo tape and sends it to record labels. He
gets a contract and becomes rich, famous and adored.

The lesson: demo tapes are the secret of becoming a famous
musician.

Wait, you say, the demo tape was just a tool, just his way of
conveying his talent. It's his ability as a musician that got
him the contract and made him famous.

How To Get Zero Cost Publicity For Your Business Part 1

DeAnna Spencer — Thu, 31 Jan 2008 20:27:37 -0700

Would you like to expand the volume of your business? You can let thousands know about your service, your store, or your new product without spending a penny. Whether you want to make more sales or get an offer on television, you can broaden the scope of your clients by free
publicity.

You dont have to climb a flagpole or hire a dancing bear to get attention.
In fact, with just a telephone, flyers, and some follow up letters, you can be making much more money than you are now.

Press Releases for Every Occasion

Bill Stoller — Thu, 31 Jan 2008 20:27:36 -0700

To many marketers, the press release is something of a "one size

fits all" proposition. You want to get media coverage, you knock

out a press release, send it to some journalists and sit back and

wait.

Dont Pay for Radio Interviews

Joan Stewart — Thu, 31 Jan 2008 20:27:36 -0700

It used to be that all you had to do was pitch a great idea with a clever hook, and youd be booked as a guest on a half-hour radio show.

These days, however, hang onto your wallet. A new breed of radio host is insisting that guests fork over a few hundred dollars-sometimes more-for the privilege of being on their show. Some guests, desperate for exposure for a new book or project, willingly pay the money. Then theyre disappointed when they get little feedback from listeners, or the show leads to no product sales.

Grandma Says...

Harry Hoover — Thu, 31 Jan 2008 20:27:36 -0700

Southern grandmothers have often said, there are only three times a respectable persons name should be in the paper: when you are born, when you are married, and when you die.

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13 Publicity Ideas for Retailers

Joan Stewart — Thu, 31 Jan 2008 20:27:36 -0700

If you're trying to promote your store, but you don't have a big advertising budget, relax. There are lots of ways to get in front of the audience you want to reach by using free publicity. Here are tips that will boost your publicity efforts and help you finally get noticed.

1. Tie your story ideas to the holidays. Here are some examples: Gourmet gift baskets that make the best Christmas gifts. Bookstores that are doing special programs that tie into Mothers Day. Health food stores that can explain how to create a vegetarian meal for Thanksgiving.

Publicity From Thin Air

Bill Stoller — Thu, 31 Jan 2008 20:27:36 -0700

In an ideal world, your business would be overflowing with

newsworthy stories, and the media would be waiting with bated

breath for your next press release, ready to give you front page

coverage.

In the real world, however, its not always so easy to generate

real news. There are only so many hot new products or

breakthrough achievements with which a business can capture a

journalists attention.

So what do top publicists do to get news coverage for clients who

have no news to share?

16 Publicity tips for Restaurants

Joan Stewart — Thu, 31 Jan 2008 20:27:36 -0700

With a dismal failure rate of more than 75 percent among restaurants, you must be sure you do everything you possibly can do to promote your restaurant through free publicity. Here are 16 tips that will boost your publicity efforts and help you finally get noticed--even if you don't have a big advertising budget.

How to Tie-In With News Events to Score Publicity

Bill Stoller — Thu, 31 Jan 2008 20:27:36 -0700

Its safe to say that we live in interesting times. It seems we

hardly have a breather between wars, tragedies, scandals,

epidemics, circus trials and other events that capitalize the

medias attention. For the business seeking publicity, the "news

hole" for more traditional stories -- new product reviews,

business features, offbeat promotions -- keeps shrinking as the

"big story" mentality takes hold.