Copywriting

Copywriting: Secrets of a Freelancer

Dina Giolitto — Mon, 18 May 2009 02:58:52 -0600

Lately, I've been getting emails from other copywriters who ask me questions like "What's your secret?" and "How did you do it?" and "Can I be your apprentice?"

Aw, heck, are you serious? People are talking to me like I'm some kind of demi-goddess... when really, I'm just a humble girl from Jersey who's having a fun time running a freelance copywriting business.

How To Become Qualified As A Proofreader

Niall Cinneide — Mon, 18 May 2009 02:58:52 -0600

The field of proofreading is not as easy to get into as you might think. In fact, there are many proof reading qualifications that you must possess in order to qualify. While these qualifications change from company to company, the over all concepts are the same throughout. Unless you can prove your worth and be able to do the job, you will not have the proof reading qualifications that are necessary. To get these, you must dedicate yourself to the cause.

3 Copywriting Tips - How To Edit For Mass Appeal!

Daniel Levis — Mon, 18 May 2009 02:58:52 -0600

Web copy that's intended to sell or generate leads needs to quickly reach out and grab attention and build rapport with a target audience. You can connect with your audience more effectively if you understand something about how people process information, and how they think.

Every one of us is constantly sorting, distorting, and generalizing what we perceive, just to stay sane.

Freelance Writing As A Career

Zoe Lea — Mon, 18 May 2009 02:58:52 -0600

Most people would love to make a living from freelance writing. If you tell people that you are a freelance writer, chances are that they will respond by telling you about their own desire to be a freelance writer. People often imagine that working as a freelance writer is some glamorous affair involving interviewing celebrities and writing up reviews on luxury items. The reality is that making money from freelance writing is far removed from the idealistic picture that many people paint.

3 Tips For Writing Better Headlines

Bruce Carlson — Mon, 18 May 2009 02:58:51 -0600

The single most important element of your website's copy
is the headline. Take away practically everything else
and you can still manage a sale (if the headline's good enough
and you have a strong enough call to action). But take away the
headline and your chances for any success are about zero.

Why is this?

Simply put, your headline is the magnet for your copy. It's
the door through which people enter your world of persuasion.
Make it appealing enough and theyll step through the door. Fail
to make it appealing and they'll walk on by.

19 Secrets to Making Your Ad Copy More Effective

Steve Dimeck — Mon, 18 May 2009 02:58:51 -0600

The sales letter is the key; the sales letter is the key - echoes through the Internet marketing mountains.

Ad copy, sales copy, sales letter, copywriting or whatever you want to call it the goal is the same for every Internet marketing business.

Get the traffic and convert the hits into cash. And how do you do just that? With an effective sales letter.

Let's find out how to make your sales letter more effective.

Freelancers Can Jump-Start Your Publicity Initiative

Ned Steele — Mon, 18 May 2009 02:58:51 -0600

If you find that your progress is blocked by a lack of time or experience, consider hiring a freelancer to jumpstart your project.

Writer's block got you down? Don't let it. Every town has a freelance writer who can help you get a release or article written quickly. Or you can search for one nationally on one of the free classified ad sites like Craig's List.

A good freelance writer can take your information over the phone and create the piece that you are looking for.

Freelance Copywriters on the Internet: How to Tell the Difference Between Heaven

Adam Barone — Mon, 18 May 2009 02:58:51 -0600

If youre hunting for a good freelance copywriter and have never done it before, or if you have but find yourself needing another for the first time in a while, I dont envy you. This brave new e-world has turned your once straightforward search of a neatly stacked file of brochures and introductory letters into a bothersome wade through a mucky world of half-baked online listings and search results which only seem to list those freelance copywriters who are experts in SEO, or at least know what the heck it means (search engine optimization).

How Not to Write a Press Release

Michele Pariza Wacek — Mon, 18 May 2009 02:58:51 -0600

Several years ago, when I was working for an agency, I was fired from an account. What that means is the client didnt want me writing for him anymore.

Another writer, a friend of mine, got the account and life went on.

Of course, I was pretty upset by the situation. I had completed several writing projects already for that client, which had seemed to go well, and had just finished a press release when I got the boot.

Copywriter Rates, Getting The Facts Beforehand

Niall Cinneide — Mon, 18 May 2009 02:58:51 -0600

Have you ever had the experience of hiring a freelance copy writer only to find that the project takes longer than expected, or that the fees they offered are flexible in the wrong way for you to benefit. There is no doubt that copywriter rates differ greatly from one to another. There is very little in the way of a standard rate especially when you are dealing with clients through the Internet. To ensure you dont get taken for a ride, you need to get your copywriter rates set and keep them that way.